It is always a nice day on which you get something confirmed in hard data you already knew was true. For example the sweet fact that zodiacs contribute exactly zero, zilch, nothing to the question wether people match or not.
The best days of OKCupid are over, its no longer the geeky place where people exchanged long mails about smart quizzes and that got most of their new users from the Startup-screen of edonkey 2000. I do wish OKCs owners lots of money and fame for what they did with this site, but I do kinda miss the old days ;)
Anyway, I recommend following OKCs blog closely, they have a dataset that dwarfs Gallup and they are smart enough to do funny things with it.
And one does wonder how hindu marriages work out.